That lowly cup… harbinger of coffee and tea. Of lemonade on hot summer days. Of water and milk, soda and sports drinks, communion wine and athletic trophies.
The sippy cup of the toddler. The coffee cup of the professional. The red solo cups of the college students. Even the religious goblet of communion.
Cups are beside us always. They are there when we need them, they are there to mark life’s transitions, and in some cases, they celebrate our biggest successes.
What would we be without our cups?
Cups and You
It’s inarguable that we need cups. And we use a whole lot of them. In fact, in 2015 Americans used a whopping 105 million disposable hot cups per day.
That’s a whole lotta cups.
The rise of compostable disposables mitigates the environmental impact of some of that. But it points to a larger picture: we love our hot drinks. We love having them with us. We love getting them, on a whim, while on the go.
What That Means for You
Cups are here to say. Whether reusable or disposable, cups aren’t going anywhere. They are necessary, portable, and omnipresent.
And you can capitalize on that.
Cups are real estate for marketing. For branding. For creative communication with customers.
Everything your client’s touch or interact with is brandable: your domain name, your customer service agents, your freebies at trade shows. But cups take it even further.
Customized cups are uniquely personal. That cup travels into your customer’s personal spaces. It follows your consumer, away from your place of business. It is held. It is used. It is seen by passerbys. Eventually, that custom cup gets lost in car cup holders. If reusable, that cup makes its way into your customer’s houses. That lowly, corporate cup becomes your walking billboard.
Custom cups are your marketing vectors. They provide ongoing, mobile, tangible brand exposure.
From the stone and bone of prehistoric cups, to the customizable, compostable plastics of 2019, cups are evolving. Cups provide unparalleled marketing opportunity.
Brand yourself today!